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Open Access
Article
Publication date: 11 February 2020

Federico Caviggioli, Lucio Lamberti, Paolo Landoni and Paolo Meola

Evidence from previous literature indicates that adopting a new innovative technology has a positive impact on a company’s business performance. Much less work has been carried…

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Abstract

Purpose

Evidence from previous literature indicates that adopting a new innovative technology has a positive impact on a company’s business performance. Much less work has been carried out into examining whether a technology adoption has impact on corporate reputation. This paper aims to examine the latter topic in a context where social media is the channel used to share news about the introduction of a new technology. The empirical setting of the study consists of five retail companies located in the USA that decided to include Bitcoin as a payment platform.

Design/methodology/approach

Twitter data were used to measure how sharing news about the adoption of new technology could affect the reputation of the companies selected, keeping a clear distinction between the volume of data relating to social media responses and the sentiment expressed in the tweets. A panel vector autoregression model was used to incorporate series of data relating to news items, volume and sentiment.

Findings

The results show that the news about the adoption of a new technology has a positive impact on both the volume of tech-related tweets and the sentiment expressed in the tweets themselves, although the patterns of these two effects are different. The resulting impact decreases after a few days, both in volume and in sentiment.

Research limitations/implications

The analysis has limitations that future research could address by extending and diversifying the examined companies and the social media used as data sources. The research suggests that managers in medium-sized companies can leverage on the introduction of new technologies that have a direct impact on their customers and gain reputational benefits in terms of immediate visibility.

Originality/value

The research introduces an additional dimension of analysis to the current stream of corporate reputation. Although the literature has already covered the dynamics of response to events on Twitter, by focusing on the adoption of the new Bitcoin technology, the paper provides novel insights.

Details

Journal of Product & Brand Management, vol. 29 no. 7
Type: Research Article
ISSN: 1061-0421

Keywords

Open Access
Article
Publication date: 28 April 2023

Paolo Landoni, Simone Franzò, Davide Viglialoro, Alessandro Laspia and Roberto Verganti

This paper aims to provide a comprehensive view of the different competition-based approaches that policymakers can exploit to foster external knowledge search and their…

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Abstract

Purpose

This paper aims to provide a comprehensive view of the different competition-based approaches that policymakers can exploit to foster external knowledge search and their positioning among innovation policy measures. A growing number of companies have implemented initiatives to access external knowledge to increase their innovativeness, consistently with the open innovation paradigm. Competition-based approaches have received increasing attention by the private sector as a way to access external knowledge. However, despite their potential role as innovation policy measures, a limited attention has been devoted so far to investigate them from the policymakers’ perspective.

Design/methodology/approach

To this aim, a two-stage empirical analysis has been carried out to develop a taxonomy of competition-based approaches. The first stage leveraged a multiple case study methodology including a sample of 20 competition-based approaches, while the second one leveraged interviews with Italian and European key informants.

Findings

This paper proposes a novel taxonomy including eight competition-based approaches, which differ among each other in terms of policy strategy, scope breadth and output required. Moreover, this paper enriches a well-established taxonomy of innovation policy instruments with the identified competition-based approaches.

Originality/value

This study contributes to the current debate on innovation policy by providing a taxonomy that includes eight competition-based approaches that can be exploited by policymakers to foster external knowledge search as well as their positioning among the innovation policy instruments. The taxonomy will hopefully support policymakers in identifying of the most suitable instruments in the light of their policy strategy and objectives.

Details

Journal of Knowledge Management, vol. 27 no. 11
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 16 August 2023

Michele Coletti and Paolo Landoni

The purpose is to assess the usefulness of creative vouchers, a specific kind of technology and innovation vouchers (small grants usually given to SMEs to acquire external…

Abstract

Purpose

The purpose is to assess the usefulness of creative vouchers, a specific kind of technology and innovation vouchers (small grants usually given to SMEs to acquire external knowledge) where the knowledge suppliers are creative firms such as design agencies.

Design/methodology/approach

A multiple case analysis of four EU-funded pilot voucher schemes was carried out through project reports and semi-structured interviews with relevant stakeholders.

Findings

The authors show that creative vouchers are effective policy instruments despite the limited amount of money involved because they trigger new innovation trajectories often in a serendipitous way. The authors also show that the quality of projects and satisfaction of the beneficiaries increase when both proposals and suppliers are screened.

Research limitations/implications

The authors’ conclusions are based on four pilot projects in a specific region of the world (Western Europe). Though two of them were extended to a much bigger scale, their generalizability may be limited. Moreover, the limited number of cases does not permit an analytical evaluation of all the voucher schemes mechanisms.

Practical implications

The findings of this paper can be very useful to policymakers designing voucher schemes and to the companies involved, whether they are providers or beneficiaries. In particular, the voucher allocation mechanisms may have a strong impact on the success of the program.

Social implications

The innovation spurred by the collaboration with creative firms is generally neither energy-intensive nor capital intensive, but brain intensive, and this is the best way to leverage on the talent of local creative and make companies create value based on immaterial resources.

Originality/value

To the authors’ knowledge, this is the first study of creative vouchers after Bakhsi et al., 2015, and the only one involving several schemes in different countries. It shows the innovation potential of such a little known policy instrument for SMEs. Moreover, it provides insight on how to design a voucher scheme in order to improve its effectiveness.

Details

European Journal of Innovation Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 8 May 2017

Naiara Altuna, Claudio Dell’Era, Paolo Landoni and Roberto Verganti

The importance and complexity of proposing radically new meanings are well-established in the literature. However, a limited number of contributions have analyzed how they can be…

Abstract

Purpose

The importance and complexity of proposing radically new meanings are well-established in the literature. However, a limited number of contributions have analyzed how they can be developed. The purpose of this paper is to analyze the development of radically new meanings at the basis of the Slow Food movement to contribute to the topic.

Design/methodology/approach

In order to better understand how social movements can propose radically new meanings and how companies can take inspiration and build a competitive advantage by leveraging the proposed meanings, the authors deeply analyzed the genealogy of Slow Food, interpreted as an inspiring case study; the authors adopt a narrative approach.

Findings

The analysis of how Slow Food emerged and evolved into an international movement reveals an alternative way to develop innovative meanings in collaboration with groups of radicals. The authors identify three main phases in the evolution of innovative meanings: generation, institutionalization and development.

Practical implications

In terms of managerial implications the authors contribute highlighting the importance of a new type of collaborative innovation: the collaboration with radical circles and social movements in their early stage.

Social implications

From a societal point of view, if the authors acknowledge the importance of social movements in contesting and actively changing institutions, the authors can see the importance for policy makers to create loci and opportunities for the emergence of radical circles and their experimentations.

Originality/value

The authors propose that new meanings are frequently the result of small groups of individuals gathering in radical circles. The core attribute of such circles is group validation. The group supports the Slow Food leader in refining the meaning and confronting the dominant paradigm.

Details

European Journal of Innovation Management, vol. 20 no. 2
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 16 September 2020

Andrea Urbinati, Paolo Landoni, Francesca Cococcioni and Ludovico De Giudici

In recent years, companies have started to open up their Research and Development (R&D) and their innovation activities to external partners. They aim to access new resources and…

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Abstract

Purpose

In recent years, companies have started to open up their Research and Development (R&D) and their innovation activities to external partners. They aim to access new resources and capabilities and to gain shorter time-to-markets. However, as several studies have shown, it can be difficult to manage collaborative (open) innovation projects to achieve desired outcomes. Starting from this premise, the paper investigates how project stakeholder management is different in open innovation projects from traditional R&D projects.

Design/methodology/approach

The study has a qualitative nature and is based on the interpretative paradigm with an inductive orientation. The paper leverages interviews with experts involved in open innovation projects conducted in two Science and Technology Parks between Sweden and Italy.

Findings

The analysis shows how companies manage multiple stakeholders in open innovation projects and the peculiarities project stakeholder management faces in these projects when compared with traditional R&D projects. The paper shows how the relationships with external partners in open innovation projects are regulated by informal identification and analysis frameworks, which reduce the tensions deriving from these multiple collaborations. In addition, it underlines a set of good practices, and project management aspects for developing effective absorptive capacity of know-how, resources, and capabilities from external stakeholders in open innovation projects.

Originality/value

The paper analyzes for the first time how companies manage multiple stakeholders in open innovation projects in a different way from traditional R&D projects. Furthermore, the paper introduces a shift in the focus of the analysis: it focuses on the level of the project conducted through multiple collaborations instead of on the level of the firms involved in the project. Finally, the paper integrates open innovation research with project management research.

Details

European Journal of Innovation Management, vol. 24 no. 5
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 11 February 2014

Tommaso Buganza, Gabriele Colombo and Paolo Landoni

The aim of this paper is to investigate how small and medium-sized enterprises (SMEs) can engage in collaborations with universities in different phases of the new product…

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Abstract

Purpose

The aim of this paper is to investigate how small and medium-sized enterprises (SMEs) can engage in collaborations with universities in different phases of the new product development process, taking into account the peculiarities of SMEs.

Design/methodology/approach

This paper combines a qualitative methodology (five SME case studies) with a quantitative one (a survey of 28 SMEs). The quantitative data are used to support the preliminary results obtained through the qualitative analysis.

Findings

SMEs engage in collaborations with universities following a progressive model; from the easiest collaborations during the testing phase to more complex collaborations during the research phase. In this way, SMEs establish a trust-based relationship with universities. Furthermore, technology management capabilities and project management capabilities are crucial prerequisites for managing complex forms of collaboration with universities.

Practical implications

SME managers should be aware of the difficulties associated with complex collaborations. They can overcome such problems by adopting a progressive collaboration model as well by as developing project management and technology management capabilities.

Originality/value

The paper offers new insights on how to deepen the important topic of how SMEs can manage and develop their relationships with universities.

Details

Journal of Small Business and Enterprise Development, vol. 21 no. 1
Type: Research Article
ISSN: 1462-6004

Keywords

Article
Publication date: 15 February 2022

Rana Zayadin, Antonella Zucchella and Amitabh Anand

The aim of the study is to examine the reciprocal relation between context and emancipatory acts. Context is important in shaping the entrepreneurial action, particularly in a…

Abstract

Purpose

The aim of the study is to examine the reciprocal relation between context and emancipatory acts. Context is important in shaping the entrepreneurial action, particularly in a developing region, as it expounds its emancipatory role. At the same time emancipatory acts can affect context as well.

Design/methodology/approach

The study employs an inductive research design, applying an open-ended exploratory research and conversation analysis, to elicit the stories of 25 entrepreneurs who are challenging their status quo.

Findings

Acts of emancipation were observed through a dynamic process centred around entrepreneurs' abilities to respond to policy debates. These debates introduced an individual level action towards social and institutional change. The findings present a model of entrepreneurial acts as an enabler in a socially constrained and challenging context.

Originality/value

Through contextual embeddedness, this study captured the entrepreneur's abilities to re-perform and negotiation with their context towards actions of emancipation. The study aims to capture individuals' narratives to enhance our understanding of the contextual and embedded factors that shape the entrepreneurial process towards emancipation. The study presents a model that theorises these narratives and actions.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 28 no. 2
Type: Research Article
ISSN: 1355-2554

Keywords

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